The marketing metrics that actually matter
Impressions and likes look great in a report, but they rarely make payroll. These are the numbers we build every strategy around.
Some metrics inflate the ego and some move the business. Confusing them is the most common way to burn budget without growing.
From vanity to value
- CAC (customer acquisition cost): what it costs to win a customer.
- LTV (lifetime value): what that customer leaves over time.
- ROAS (return on ad spend): what every dollar invested generates.
- Conversion rate: how many visitors become customers.
The ratio that decides everything
The health of a digital business fits into a single comparison: LTV against CAC. If a customer is worth far more than it costs to acquire them, scaling stops being a risk and becomes a decision.
We measure to decide, not to decorate a report.